How InkPoster Makes Digital Art Tangible: Anna Avetova on Technology, Curation and Presence

Digital art has opened up new possibilities for artists, galleries, and collectors, but bringing digital works into physical spaces can be a real challenge. For Anna Avetova, art curator and cultural strategist, using InkPoster to present selected digital works was part of her SURVIVAL RITUALS project, an exhibition presented at Basel Art Week 2026.

Below, we share Anna Avetova’s key takeaways on how InkPoster can give digital art a more tangible presence beyond the computer screen, as well as the new possibilities it creates for exhibiting, presenting, and collecting digital works.

A Decade of Change

The past decade was a challenging period for digital art. It was a time of figuring out how to present it, how to sell it, and how to work with it as an artistic medium. Today, it feels that digital art has found a stronger place in the art world. Major showcases such as Art Basel demonstrate that it works, while digital artists continue to push the medium and curators increasingly see the value of working with digital art alongside physical works. As a result, digital art has become more visible and more interesting to a wider audience.

A New Way to Present Digital Art

One of the most important things for digital art is simply being able to show it. Anna sees ePaper as an interesting solution for both artists and curators because there are still relatively few ways to present digital works outside conventional screens. Digital art can look beautiful on a computer, but it cannot exist only on screens. There needs to be a format that makes the work easy to present and, importantly, easy to deliver and install.

Bringing Digital Art to the Wall

The SURVIVAL RITUALS exhibition at Basel Art Center offered a good example. The team had difficulty arranging the delivery of one of the artworks, and InkPoster provided a practical way to bring it into the exhibition and show it properly. The artwork could be presented with its colors and visual character intact, while also giving the team an opportunity to sell it. This shows how ePaper can help make digital art easier to exhibit while opening up possibilities for artists and curators.

Making Digital Art Collectible

This question of physical presence is also important for collectors. Anna recalls speaking with a visitor who was interested in buying a digital artwork but kept asking what he would physically have after the purchase. InkPoster offers an answer: it gives artists a way to sell digital work while making it easier to think of that work as something collectible.

The potential goes far beyond simply showing the finished artwork itself. An InkPoster can present the artwork alongside images, drawings, or sketches that show how it was created. For collectors, guests at home, or visitors at an exhibition, this can add another layer to the experience of the work.

The future of digital art is not about choosing between the digital and the physical, but finding better ways for the two to meet. InkPoster offers one such bridge, giving digital works a tangible presence while preserving what makes them digital in the first place.